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Several sizable film producers are already in the field, and hoping for a boom. The biggest so far, the University of Chicago's Encyclopaedia Britannica Films, offers a range of subjects from The Adventure of Bunny Rabbit (for kindergarten) to thermodynamics and electrochemistry (for college students). The MARCH OF TIME is rounding out its first year of Forum Films for schools, plans eight new titles...
...opposition (but not planned that way, insisted David Cityans) was a showing of 28 oils by 41-year-old Dale Nichols, art editor of the Encyclopaedia Britannica, and a nationally known painter of Christmas-cardish Midwestern landscapes and Greyhound bus ads. Nichols' specialties are heart-warming red barns, picturesque blue snowhills, tree branches reaching to cobalt skies...
Microfilm (using much greater reductions than are now common) could reduce the Encyclopaedia Britannica to the size of a matchbox, might even store the whole printed record of the human race in one moving van. All the information that the most learned scholar needs could be filed in one end of a desk...
Eastman now becomes part of the University's Encyclopaedia Britannica Films, Inc., which has also acquired from Western Electric the $3,000,000 ERPI Classroom Films. All told, Britannica can distribute about 500 films, graded from primary schools to teachers' colleges.* This makes Britannica the biggest thing in its field. And it agrees with film men who think it is small potatoes compared to postwar possibilities...
Attention, M. Miller--we quote from a Baker encyclopaedia: "the Catta Pilosa, commonly referred to as the caterpillar, is one of the most clean of its species. Erroneously believed to be a lice carrier, the 'catta' actually feeds upon lice and sand fleas...