Word: encyclopaedia
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...hundreds of front-line businesses, this cerebral revolution has become very real. And very unpleasant. Talk to the folks at 230-year-old Encyclopaedia Britannica, which two years ago dismissed its entire home sales force in North America after the arrival of the Internet at $8.50 a month made the idea of owning a $1,250, 32-volume set of books seem less appealing. Kids, everyone knew, were just as happy to get their information online or from a CD-ROM. In fact, they preferred it. The 170-year-old Journal of Commerce, which made most of its money from...
...almost every big-ticket application program, like word processing (Microsoft Word), electronic spreadsheets (Excel), filing (Access), scheduling (Project) and the new all-in-one program "suites" (Office). Microsoft's Flight Simulator is one of the best-selling PC games of all time. Microsoft's electronic encyclopedia (Encarta) outsells the Encyclopaedia Britannica...
...hundred twenty-five years ago, Encyclopaedia Britannica published its first edition. Shortly afterwards, Joseph Connors opened a display at the Coop...
Tucked in a corner on the first floor of the Coop's book building, Connors and his Encyclopaedia Britannica display await fact-grubbing customers. The former history teacher has been inviting curious onlookers to sit down and talk reference books for more than thirteen years...
...like it very much," Connors says of his job. He says he takes pride in running the nation's only permanent Encyclopaedia Britannica display in a bookstore. On the job, Connors gets the opportunity to meet celebrities, business leaders and heads of state--and sell them encyclopedia sets...