Word: encyclopedia
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...February, the Federal Trade Commission (FTC) ordered P. F. Collier, Inc., to stop its "lengthy and blatant use of deception" in selling the encyclopedia. The FTC had studied the case for-nine years before making its decision...
...family must write a testimonial letter after receiving the encyclopedia, the salesman says, but the letter and permission for Collier's to use it "completely pay for" the encyclopedia...
...fact, a telephone call to the Louisville Collier's office inquiring about buying an encyclopedia produces an identical offer for the same price-without the requirement of a letter praising the encyclopedia. The Boston office of Collier's offers the 24 volumes for $339.50, but also offers the combination deal for the same base price-$479.50-as in Louisville. Additional tax, interest, and yearbook charges push the total about one hundred dollars higher...
...purchaser must, however, sign a separate card. "I will cooperate with you in your program and express my opinion of Collier's Encyclopedia. You may use my name as a Registered Owner," the card says. It places absolutely no obligation on Collier...
...When it is released for sale next year," the interviewer went on, the encyclopedia would bear the endorsement of "many of the nation's leading educators-John Wayne, Ronnie Reagan, Mayor Daley, Dick Nixon, maybe even old Hubert." President Pusey suddenly seemed a benevolent educator...