Word: encyclopedias
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Four and a half pounds of such grave information, adorned with floral displays of sociological prose ("Grieving is a sense of reaction with motor implications"), are assembled in this handy encyclopedia of death. Financed by the National Funeral Directors Association, the book may indeed make one of the more significant contributions to the U.S. death industry since the invention of Frederick & Trump's Corpse Cooler. It goes a long way toward reconciling its readers to the sentimental (and expensive) horrors of the usual U.S. funeral. The rest of the world, it seems, is not much better...
Captain Terry Lenzner and Eric Nelson of the varsity football team have been named to the All-Ivy academic team announced by the College Sports Information Directors of America and the American Peoples Encyclopedia, co-sponsors of the selection...
...salesmen across the U.S., Grolier Inc., publisher of America's oldest encyclopedia, last week handed out an odd-looking new product to sell door to door. A green, windowed, sheet-metal box slightly larger than a typewriter and weighing 7½Ibs., the new product is a teaching machine. Grolier salesmen will sell it along with The Book of Knowledge and the Americana as a help to home learning, but the ultimate stakes are much higher. Grolier President Edward J. McCabe Jr. hopes it will be the first big step toward revolutionizing the $300 million-a-year textbook industry...
...Priced at $20, the Min-Max is by far the cheapest. After the first door-to-door push, Grolier will offer the machine to industry for technical job training, has 70 ex-school superintendents as salesmen to talk up its merits to school boards. For Grolier, second largest U.S. encyclopedia publisher (after Field Enterprises), the diversification into teaching machines is the next step in an expansion program that in the last decade has boosted sales from $20 million to an estimated $77 million this year...
Teaching Machines. Encyclopedia publishers have also benefited from the boom. The swing away from progressive educational theory and the return to the fundamentals of the three Rs is sending more children, at a younger age, home with homework. This plus overcrowded school libraries has handicapped the student without a standard reference shelf in his home. Sales of Grolier's encyclopedias (e.g., Book of Knowledge, Americana) have risen from $25 million in 1950 to an estimated $77 million this year...