Word: encyclopedias
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...space race, like heart transplants and war, is good for the encyclopedia business, and these people were in the encyclopedia business. A big selling point of the Collier's Encycpedia these folks sold is that the 24 volume set includes complete schematic diagrams of the moon flight (not to mention Czechoslovakian street fighting photos). So the Colliermen liked the moonshot, the way businessmen were once rumored to like the War, and the Colliermen went out to sell that day with especial eagerness...
...Moonshots are good for the newspaper business, too. But moonshots are not a dime a dozen, and one of the newspapers in the city was planning ahead. An expose of Collier's Encyclopedia sales, as well as being a "genuine public service," would be good for the newspaper business, the newspaper thought. although not so good as a moonshot. So they sent a spy after Collier...
...send the kid away in a hurry, often with truly marvelous excuses, but sometimes the vestiges of civility in our culture soften them up enough that they listen past the "is she in?" Sometimes they listen far enough to hear that they can get a set of Collier's Encyclopedia for free, and then, sometimes, their cars perk...
Door-to-door salesmen for Collier's have vigorously claimed for years that they are not selling anything. The salesman's pitch is that his company is willing to give away an encyclopedia valued at $559 in exchange for a testimonial letter to be used "in future sales drives...
...Collier's is a respected encyclopedia, recommended by authorities and used by many schools-among them Harvard. The las time you cribbed from an encyclopedia in Lamont for a last minute paper, Collier's may have been your baby...