Word: ende
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Dates: during 1980-1989
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...better or worse the ambiguity the issue carries with it. A quiet majority favor choice in the first stages of pregnancy but are nonetheless deeply troubled. Many intuitively recognize that as a fetus grows, so does society's obligation to protect it. Precisely where that obligation begins or ends remains the imponderable. But whoever can capture those still groping for an answer may end up winning...
...studied relaxation of a Ralph Lauren ad, look like the sort of folks who would hate to spend any of their precious free time at a shopping mall. In fact, their well-composed snapshots come from the pages of America's popular new crop of mail-order catalogs: Lands' End,* J. Crew and Tweeds. These three retailers are reaping handsome sales by offering sporty, preppy wear to customers who are partial to natural fibers and toll-free shopping. Last year the three companies mailed a total of more than 120 million catalogs to prospective customers in all 50 states...
...LANDS' END. The largest of the three, Lands' End posted revenues of $456 million for the twelve months ending last January, an increase of 35% from the previous year and not far from the $580 million in sales racked up in 1988 by L.L. Bean, still the captain of the sportswear-catalog industry. Lands' End, launched in 1963 by Chairman Gary Comer, then a 36-year-old advertising copywriter at Young & Rubicam in Chicago, sells moderately priced, well-made staples. Among them: oxford-cloth shirts ($19.50); cotton twill skirts ($32.50); and silk foulard ties ($19). One of the company...
...Lands' End makes its home amid the rolling cornfields of Dodgeville, Wis., (pop. 4,000), where 3,000 workers fill orders in a warehouse the size of ten football fields. The Middle-American locale is what Lands' End is all about. The company cultivates a shamelessly folksy image, urging readers of its magazine ads to call a "friendly southern Wisconsin voice." Lands' End operators, many of whom are housewives or students from the surrounding farm country, are famous for their willingness to chat, even about the weather. "We're trying to build a relationship with a customer, not consummate...
...catalog keeps the conversation going. The text is often full of lengthy and technical explanations of how Lands' End products are made. Example: "At our yarn-spinning facility, every bale of cotton is inspected on both sides to insure top quality. (They end up rejecting 10% of the bales -- fussy, fussy folks...