Word: endearing
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Dates: during 1930-1939
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...Finch & Co., a Schenley subsidiary at Schenley, Pa. Distiller Wilken produced a formula for a blend of four-year-old whiskey, 16-month whiskey, and neutral spirits (alcohol and water). Last week it was launched as The Wilken Family Blended Whiskey, along with an advertising campaign designed to endear Distiller Wilken & family to the whiskey-drinking public...
Curly Top (Fox). Elizabeth Blair (Shirley Temple) and her sister Mary (Rochelle Hudson), inmates at the Lakeside Orphanage, so endear themselves to the richest member (John Boles) of the board of trustees that he decides to relieve the tedium of a summer at Southampton with his good-humored elderly aunt by adopting them. Little Elizabeth's diversions of frolicking about with her pony and duck, teasing the English butler, dancing and singing in amateur theatricals are thereafter interrupted only once. This is when her older sister and her guardian, being too inhibited to confess their love for each other...
...Caliente (Warner). The outstanding virtue of this piece is a complete, complacent lunacy which will at once endear it to all cinemaddicts who have given up hope of finding a new kind of musical. It is not really about anything and nothing happens-a practically perfect formula. The set-up is Edward Everett Horton, Dolores Del Rio and Pat O'Brien, behaving with notable insincerity among a lot of puzzling yellow stuff which O'Brien finds to be Mexican sunlight. There are two menaces. One is a blonde (Glenda Farrell) who wants to marry O'Brien...
...made him a "news commentator." Then. as in the case of Reporter Floyd Gibbons, Ed Hill became a Name (Edwin C. Hill to radio audiences). His deep timbred voice, easy delivery, intelligent interpretation of the day's news won him a tremendous following. His sentimentality was sufficient to endear him to the radio masses, yet not so cloying as to annoy most critical listeners. Last week the Hill career took a second turn paralleling Gibbons': Having become a Name, he was hired by Hearst...
...ways in which clever women can endear themselves to men is by playing down to them. Clever men understand this is mere humoring on the clever woman's part, but they like it. E. M. Delafield (née Edmée Elizabeth Monica de la Pasture; now Mrs. Arthur Paul Dashwood) is good at humoring her readers, who liked her Diary of a Provincial Lady, should like The Provincial Lady in London still more...