Word: endeavor
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...differ about the scientific value of NASA's much delayed INTERNATIONAL SPACE STATION, and starting this week, you can take a look skyward and judge for yourself. The station was little more than three school-bus-size pods linked together like sausages. Last Thursday, however, the space shuttle Endeavor blasted off with the station's latest--and most dramatic--component, a 240-ft.-long set of solar wings that will gather light from the sun and provide juice to the energy-hungry hardware onboard...
There should be no such surprise, given the way innovation emerges--the way it has always emerged. In the history of scientific and technological endeavor, there are few if any cases in which the end was exactly what was intended at the beginning. In the mid-19th century, William Perkin sought a way to make artificial quinine out of coal tar and ended up with the first aniline dye. Alexander Graham Bell thought the telephone would be used only to inform people of the arrival of telegrams. Alessandro Volta designed a eudiometer for exploding bad-smelling gases with electricity...
That these thinkers have joined together to support this bill serves as a testament to the overarching nature of the problem and the urgency that Congress should employ as it undertakes this pressing endeavor...
...their names carefully written in black marker on their rulers, to the Art Institute of Fort Lauderdale--a mall-front junior college that overlooks Time Warped: A '70s and '80s Nightclub. Their insistence on expanding their interests beyond tennis has annoyed the likes of Martina Navratilova, who says this endeavor shows the sisters' arrogance and lack of commitment to tennis...
...enduring is this storytelling need that it shapes nearly every human endeavor. Businesses depend on the stories told of past failures and successes, and on the myth of the mission of the company. In medicine, doctors increasingly rely on a patient's narrative of the progress of an ailment, which is inevitably more nuanced and useful than the data of machines. In law, the same thing. Every court case is a competition of tales told by the prosecutor and defense attorney; the jury picks the one it likes best...