Word: endeavoring
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Dates: during 1960-1969
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...article on the new medical technology [Oct. 7] left me ill at ease. The description of the various technological innovations reflected the undying faith of modern man in the science he has created and its presumed efficacy for all fields of human endeavor. Yet, as any man of science would attest, there is a vast difference between faith and knowledge. I suggest that some caution be exercised in the evaluation of the potentialities of the "new technologies of medicine...
...companies that form the London-based Rothmans Group; its members manufacture and market each other's cigarettes in order to eliminate inefficient competition. Several members of the Rothmans Group support the arts-young painters and symphony orchestras in Britain, contemporary sculpture and theater subsidization in Canada-but each endeavor is independent, and Turmac is the only company thus far to commission and exhibit works of art in its factories...
This week has been designated National ZIP Code Week by President Johnson and marks the beginning of an all-out endeavor by the Post Office to persuade people to convert to the ZIP code. Time Inc. began using the code in 1963 when the system began, and this week has a series of speakers at work promoting the system around the country. Last year less than 30% of the mail was ZIP coded, this year nearly 50%. Next year the Government hopes for 80%. For TIMEsubscribers the easy way to check for their own ZIP code is to look...
Erector Phrases. In answer to the Democratic slur that an actor can hardly open his mouth unless he has memorized someone else's script, Reagan and his staff emphasize that he writes all his own speeches. Given the swollen staffs of specialists that surround most campaigners nowadays, the endeavor seems anachronistic. Yet, true enough, Reagan sits day after day on his campaign plane or bus hunched over 3-in. by 5-in. index cards, laboriously printing capital letters with a nylon-tip pen-"my speech for the next town." He has a kind of mental Erector set of phrases...
...Viet Nam and the Soviet Union had met secretly on the Black sea. Then the President of the U.S. rose in remote Arco, Idaho, and, in his first speech on U.S.-Soviet relations in many months, urged an end to the cold war and a new spirit of "common endeavor" between Moscow and Washington. Whether or not the two events were linked, it was suddenly obvious that there is the possibility of a dramatic shift in the direction of the Viet...