Word: endless
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Dates: during 1960-1969
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Most newsletters start life as giveaways, begin charging readers only after they are hooked. But even if the giveaways are not counted, the list is impressive-and endless in its variety. Bernard P. Gallagher, a Manhattan magazine broker, prints the Gallagher Report, a medley of information and misinformation on magazine publishing that claims 5,500 subscribers at $12 a year. Aviation Daily, which is airmailed (naturally) to 75% of its subscribers, manages an 80% renewal rate despite one of the loftiest price tags in the profession: $220 a year. Recently, Arun Kumar Chhabra came to the U.S. from India, started...
...list of minor inconveniences in packaging is endless: scouring-powder lids that rust, cylindrical salt and oatmeal containers that take up unnecessary room; jars too hard to open; vacuum lids impossible to close...toothpaste caps that get lost; bags of flour that invariably spill; bread that goes stale because of skimpywrapping...
...Structurometer," a posture adjuster, was falsely claimed to be effective for tuberculosis, asthma, heart conditions and ear-nose-throat infections. A San Francisco outfit got into space-age labeling with the "Oscilloclast," "Oscillotron," "Dipolaray" and "Depolatron." A Southern California chiropractor achieved the ultimate in low fidelity by distributing an endless-tape recording of Smoke Gets in Your Eyes. The machine emitted no music, but the promoter claimed that vibrations, transmitted through electrodes, cured cancer as well as cataracts and ulcers. He sold several hundred before he went to jail...
...General Assembly hears many violent denunciations and endless bland defenses. Rarely does it hear an abject admission of guilt and plea for forgiveness. Last week Joaquin Balaguer, 54, the fragile, weak-willed intellectual whom Dictator Rafael Trujillo left behind as President of the Dominican Republic, traveled to Manhattan to plead guilty to his leader's crimes. "The barrier of silence has been lifted, said Balaguer. "After the death of the man who personified the Dominican state for 30 years, a new government has gradually been modeling its institutions according to the principles of representative democracy...
...Became a Bore. Today, says Jones, "a new specter stalks architecture, the monotony of endless glass façades." Among the old masters, Le Corbusier has turned from the '"pure prism" of his youth to an architecture that is pure sculpture. Other architects, each in his own way, are searching for riches the purists would have found intolerable. "Our architecture," said the late Eero Saarinen, "is too humble. It should be prouder, much richer and larger than we see it today...