Word: enforcemen
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Dates: during 1990-1999
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...counter promotional abuses, Kessler is doubling his advertising- enforcemen t staff and plans to release stricter drug-marketing guidelines by year's end. But doctors fear that a clampdown could actually impede the flow of medical information. Cancer specialists in particular rely on drug companies to help inform them about experimental uses of drugs. "The reality is that this is the way oncologists get educated," says Dr. Robert Young, director of the Fox Chase Cancer Center. "If you start denying that information to doctors, then people are going...
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