Word: engadget
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...kind of reacted against that, that the music had gotten too commercial and lost its punk roots,” says Peter F. Rojas ’97, now an internet entrepreneur who helped create both Engadget and the independent-minded RCRD LBL. “We were more interested in bands that weren’t trying to cross over from college rock...
...PROS: The combined entities are worth more together than they are apart, which is a plus for investors. Together, they would have the most instant messenger users, the buzziest celebrity news site (AOL's TMZ.com), a leading business site (Yahoo Finance), along with a popular tech blog, (AOL's Engadget). The cash infusion from Time Warner (in exchange for a 20% stake in Yahoo/AOL), would enable Yahoo to buy back some of its stock, which would likely elevate its stock price. "The chief benefit to Yahoo is the avoidance of a Microsoft deal," notes analyst Greg Sterling...
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