Word: engell
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...more than 10 superstar national performers like Sarah McLachlan, Paula Cole, 10,000 Maniacs, Duncan Sheik, Third Eye Blind, Sister Hazel, The Monkees and Bare Naked Ladies. The concert extravaganza is the primary promotional event each year for MIX and Assistant Program and Music Director for the station Michelle Engel said that the event is the "largest radio sponsored concert in Boston, and the largest free radio concert in the country." What is even more impressive is that the artists (with the exception of the Monkees, the only band not on MIX's play list) performed for free...
...event] is very well respected in the industry and bands tend to come to us. Believe it or not, the artists for the most part, play for free as a gift to the station and the city for all of our support," said Engel. Only the performers' basic costs for things like transportation and lodging are covered...
...Engel described the festival as a gift from the radio station to the city of Boston. The concert is designed in the hopes of bringing friends and family together over the long weekend. In addition to the musical performances, there was also a children's area, an arts and crafts area and lots of food vendors. Because of the price tag attached to the festival, MIX solicits presenting and participating sponsors. This year's two presenting sponsors were Wal-Mart and Christy's. The many participating sponsors included Boston television's Channel 7, whose arts staff was on hand...
Despite the amount of work involved, the event certainly has its perks for MIX. "We really wanted to bring a tangible definition of 'the New Sound of MIX 98.5' to the city and align the station with our core artists," said Engel. The mega amounts of publicity for the event will undoubtedly draw some new listeners and certainly solidify old ones...
According to Engel, city politics is the reason for the move. MIX was hoping to hold the festival in the Common again, but the station bowed to pressure from Boston mayor Tom Menino. "It is an election year," said Engel, "and to better the downtown area's image and appeal, the Mayor asked that we try the plaza, although we really wanted to remain on the Common." Engel also added that "the people of Beacon Hill aren't crazy about music on the Common and they appealed to the Mayor." Engel said that next year's location is still...