Word: engelsing
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Growing up in the shadow of Brown University has some definitive advantages. For example, I was always aware of what ironic-message T-shirt was about to burst upon the waiting market well before it was released in stores. I got to see shirtless people jogging. And I knew what...
But perhaps the biggest lesson companies can learn from word of mouthers is that there's an unmet social need among consumers to feel that their opinions matter. "They care what you have to say," says Carol Engels, a Vocalpoint mother in suburban Chicago. "That's what I like most...
Back in the U.S., it took only a year after the discovery of gold to turn the sleepy little town of San Francisco into a boisterous city, the largest place west of Chicago. Modern California was born. More important, the Gold Rush was a ratification of the most fantastical version...
Consider all that happened in the first remarkable months at the beginning of 1848. On Jan. 24, gold was discovered accidentally on a river in Northern California--the first fleck of what would quickly become more than a thousand tons. Nine days later, a treaty was signed ending the U.S...
The other day, while tottering home in black velvet stilettos and a backpack that weighed more than a small child, I found myself waiting for a Mass. Ave. traffic light to change. After politely refusing two homeless persons’ solicitations, I occupied myself with the conversation next to me...