Word: engineeer
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Toyota is investing heavily in its hybrid platform, offering more models, both larger and smaller. In 2010 it will start a demo program for plug-in hybrids with an "eco mode," or a downtown-use option, in which the vehicle will run for 20 miles on electricity before the gas...
Aerial firefighting is also risky, as it often requires flying at low altitude through poor visibility. Nine people died in a helicopter crash during the Buckhorn fire in northern California last year, and last month a pilot died in the crash of a single-engine tanker near Reno, Nevada. (The...
Can Google play defense if Bing starts to move the needle? Google's first instinct has always been to innovate its way out of trouble. But there are a number of features in Google's search engine that most of the public is unaware of. Like how it can give...
At the moment, Google derives about 97% of its revenue from advertising. Barry Schwartz, CEO of the Web consulting firm RustyBrick and an editor at Search Engine Land, says that some at Google have to be getting a little jittery that the company's entire revenue stream rests on a...
Steve Ballmer, Microsoft CEO The Revenue Question: Windows and Office rule. It needs another big revenue generator The Search Strategy: Bing is spending $100 million to get you to try its "decision engine" The Perception Problem: No one ever loved Microsoft. Bing could help soften its tech-demon image