Word: engineeering
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But Google's humility is being tested as never before. The firm's headquarters in Mountain View, Calif., seem besieged by competitors gaining new momentum. Even nominal allies are questioning the company's motives and long-term plans. In July, Google's largest competitors, Microsoft and Yahoo!, agreed to work...
At the moment, Google's most pressing problem is Microsoft. The software giant is spending $100 million to market its new search engine, Bing - and in the process, to get us all bummed about Google. Bing's slick ads are unavoidable and blistering. They suggest that Google is broken, that...
Microsoft claims Bing isn't even a search engine - it's a "decision engine." What that means isn't exactly clear. Bing seems to work the same way Google does: type in some keywords, it gives you some Web results. But the marketing shows signs of gaining traction. According to...
Google says it isn't worried, and publicly at least, the company is pretending not to notice Bing. The search engine is Google's cash cow, and the firm constantly pours resources into improving it - hiring the industry's brightest and most experienced engineers, paying them handsomely and letting them...
Microsoft argues that the Yahoo! deal will help change that perception. If the partnership is approved, Microsoft will take over Yahoo!'s search engine - type in "Britney Spears" at Yahoo! and you'll get results provided by Bing. Microsoft points out that search engines get smarter as more people use...