Word: englishes
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...with all of this high-handed indignation, however: Though it may be right, it’s beside the point. It’s fair to assume that a future of Western golf hegemony was not on LPGA commissioner Carolyn Bivens’ mind when she was developing the English-only regulation. The unfortunate fact is that the LPGA—like all professional sports—is a business...
...both sides. Unfortunately, a nice, shy Korean-speaker with an interpreter isn’t the ideal candidate for this kind of buddy-buddy fundraising. Nor will she rack up viewers in interviews on the major television networks, another large source of sponsorship. From a strictly business perspective, the English-only rule makes a lot of sense...
...English-only rule has had an unintended consequence. Though it was designed to raise money for the sport, media backlash has actually ended up alienating sponsors. This, combined with threatened legal action, was enough to pressure Bivens into rescinding the rule last week. She was quoted as saying that, “after hearing the concerns, we believe there are other ways to achieve our shared objective of supporting and enhancing the business opportunities for every tour player...
...This single-minded focus on business, however, is precisely the problem. It is what led to the English-only rule, and there is no guarantee it won’t result in equally reprehensible policies in the future. There’s no doubt that the rule was misguided. But its source was neither xenophobia toward Asian players, nor a Western superiority complex, as commentators have claimed. It was desperation. The challenge for the LPGA now is to make sure that the green on the course doesn’t play second fiddle to the green in the bank...
...really just got acquainted,” said English professor and Council member Louis Menand in an e-mailed statement. “The wine and cheese were good...