Word: eni
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Dates: during 1970-1979
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Ghost and Hammer. Archetypical of the new manager is Eugenio Cefis, 50, president of Montecatini Edison, Italy's largest industrial firm. Except for a brief postwar fling at private enterprise, Cefis, who was trained as an economist, has spent most of his career working for ENI, the state-owned petroleum syndicate. Known as "The Ghost" because of his aversion to publicity, Cefis became the shadowy, indispensable Mr. Fixit at ENI. After he became ENI's president in 1967, he built a sound management team by breaking with ancient Italian tradition and wisely delegating authority...
...present chief of ENI, which controls more than 35% of Italy's petroleum industry, is Raffaele Girotti, 53, a Cefis protegé. Trained as an engineer, Girotti has worked for ENI since 1949. He has earned the nickname "The Hammer" because of his ruthless management skills. In an effort to reorganize one sprawling firm, he interviewed every man in its management ranks, sometimes as many as 30 a day, and then decided which ones to keep and which to discard...