Word: enjoy
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Dates: during 1990-1999
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...seems to me... that the most harmfulattitude is to take everything seriously," saysJIR editor Abrahams. "If you're going to dosomething hard, why not enjoy it?"Crimson File Photo...
Instead of arguing on health grounds, the tobacco industry now tends to recast the debate as a freedom-of-choice issue. "There are a certain amount of adult consumers who want to enjoy tobacco products," says Lauria. "And like those who drink alcohol or who enjoy high-risk sports activities, it is really up to the individual adult to determine what's appropriate for their own conduct...
...pleasure." Karen Daragan, manager of media programs for Philip Morris U.S.A., calls it "our empathy campaign." Says she: "It makes smokers feel like they're not alone out there, and they're not the bad guy -- that they are 50 million strong, and they should be able to enjoy a cigarette in public places...
This issue of HQ perpetuates one of the greatest and most dangerous myths concerning persecuted minorities. I call this myth the "solidarity of the oppressed," the popular yet flawed idea that marginalized peoples everywhere enjoy some magical kinship--and therefore must always be on the same of every issue, united with their oppressed brothers and sisters...
...enjoy the silence," Abder says...