Word: enjoyability
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Dates: during 1930-1939
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...Bonner got his big idea during the War when, at high-pressure Plattsburg Officers Training Camp, he was polished as an officer in three months, simply by concentration. But militaristic regimentation is taboo at Redding Ridge. Boys are encouraged to swim, play tennis and golf, sports which they will enjoy later in life. (Mr. Bonner wryly admits he would have had trouble developing a football team with five boys...
...while history embellished, it was not supposed to conceal, the hustings. Election of the men he wants was Franklin Roosevelt's immediate mission. Along his way, Senators and would-be Senators crowded close, competing to enjoy the magic of his aura, the salvation of his smile...
...Socially, it aims to give us more leisure by adjusting supposedly uncontrollable economic factors so we might enjoy more goods by producing less...
...ordinary workmen, Hollywood screenwriters compare in rarity and price as a window full of diamonds compares to a coal bin: only about 350 screenwriters function at any time; their wages are $150 to $5,000 a week. But they enjoy labor troubles in proportion to their pay. The National Labor Relations Board last week had to hold an election to find out which of two major screenwriting labor organizations, that for two years had bickered with each other, shall henceforth undertake the eternal bickering that goes on between screenwriters and producers...
...sales of each of the big three, the tobacco industry waits to see. With June sales totting up to the biggest total of any month in his company's history, President Chalkley went home last week to his one-acre place at Port Washington, Long Island, to enjoy a weekend's sailing in his 23-foot sloop, still trusting in partly the rum, partly the dwarf but mostly the price-the formula which so far has proved all that Philip Morris could desire...