Word: enlisters
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Dates: during 2000-2009
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...spent most of his career working for consumer-products giant Unilever. "We're an idea-generating powerhouse." Munn says agencies can find success developing and promoting "high-concept, low-tech" products "where the role of the brand is a very, very important part of the overall offer." Agencies typically enlist partners to handle manufacturing, distribution and, sometimes, financing. To launch the Ila Dusk, for example, Zag teamed with Locca Tech, a U.K. security-products company. In some cases, agencies work with clients to create new products, eschewing fees in exchange for a piece of the action. London agency Erasmus...
...With wars on two fronts and increasingly bellicose threats from North Korea and Iran, the Pentagon has continued to lower its recruiting standards to meet the ever-increasing demand for U.S. troops. Even so, the agency recently found that 75% of Americans ages 17 to 24 are ineligible to enlist - largely because of either a lack of education, a criminal record, poor fitness or all of the above. In the wake of the Pentagon's findings, nearly 100 retired and active-duty military commanders have launched "Mission: Readiness," a report on why America's youth needs to shape...
...Lowdown: Less than a month after the Pentagon celebrated meeting its annual recruiting goals for the first time since 1973, this report serves as a grim reality check. "During economic downturns, higher numbers of well-qualified candidates seek to enlist and the military can temporarily rely less on waivers for those with academic deficits or criminal records. But a weak economy is no formula for a strong military. Once the economy begins to grow again, the challenge of finding enough high-quality recruits will return...
After interviewing the memoirist extensively, talking to family members, scrutinizing television appearances and mining speeches or other documents, a ghostwriter with the need for speed may enlist transcribers and fact checkers to expedite the process. But in the end, how quickly the book gets finished depends largely on the ghostwriter's drive to grind it out. "My friends used to joke about, I think it's Control plus F10 - [the computer shortcut that brings up] the word count," says Barbara Feinman Todd, who ghostwrote Hillary Clinton's 1996 best seller, It Takes a Village, among other books. Jenkins, meanwhile, recalls...
...mobile brigade materialized from the sub-tropical canopy, stealthy as the tigers that prowl Kachin state. As my jeep climbed up a mountain path, I passed teenagers with the hardened gazes of men trudging toward a military-recruiting office. The number of youth who have volunteered to enlist has skyrocketed, as the drumbeat of war with Burma's junta escalates. (Read "Why Violence Erupted on the China-Burma Border...