Word: enoch
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Dates: during 1930-1939
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...Enoch Kuklinskie Jr. was 35, married and a coal bootlegger. He and his 60-year-old father got their livings from a hole on a mountainside north of Shamokin in the Pennsylvania anthracite fields. The hole was on Stevens Coal Co. property which was not being worked. Like 3,500 other unemployed miners around Shamokin, the Kuklinskies mined coal on company property, called themselves bootleggers. The company called them thieves. Like the others they made about $4 a day digging coal out of abandoned shafts, selling it to independent truckers. And like other bootleggers they never bothered much about timbering...
...morning last week Enoch Kuklinskie and his father were working with pick & wheelbarrow about 65 ft. below the surface when they heard the rotten timbering begin to crack. They filled up the wheelbarrow once more. On the way out Father Kuklinskie heard the earth breaking up over his head, felt it falling on his shoulders. He ran, dragging his pick to safety. But in one glance backward he saw Son Enoch flop under the wheelbarrow as the avalanche of coal and rock descended...
...trapped miner was a trapped miner, and Superintendent Jones called his foreman, assembled timber, tackle and a squad of miners for the rescue. All that day and the following night the rescuers could hear faint sounds from Enoch Kuklinskie. They were afraid that wet clay dripping from the shaft walls would fill up the air holes in the rubble before they reached him. Next morning they got him free, hoisted him out of the shaft on a board...
...last week a test campaign of grocery store handouts and small advertisements in Manhattan newspapers had gone well enough to convince Enoch Morgan's Sons Co., makers of Sapolio, that old soap advertising jingles like this were still good copy in 1936. Morgan's new batch of jingles told of the rediscovery of Spotless Town, mythical Sapolio-scoured seat of immaculacy, which between 1899 and 1905 made Sapolio probably the world's best-advertised product. The company has gone back to Spotless Town to advertise a new Sapolio powder with which it hopes to emerge from nearly...
...present Sapolio factory at Manhattan's Bank and West Streets stands on the site of a plant built by Enoch Morgan in 1844 after a number of prosperous years in the soap business his father-in-law started in 1809. Sapolio itself, named by the Morgan family doctor, was not manufactured until 1869 by Enoch's three sons. Its world-cleansing career began in 1883, when a high-powered adman named Artemas Ward* was hired to push Sapolio sales. Adman Ward took a cake of greasy, gritty soap and put it in almost every grocery store...