Word: enoki
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...whole lot more than the i-mode-loving Japanese can find on their little phones. But i-mode isn't designed to compete with the desk-bound Web. "With a mobile phone, people don't have much time to read through a lot of data," says DoCoMo's Keiichi Enoki, one of i-mode's creators. "We thought people would want bursts of information while they are on the move...
DoCoMo's phenomenal success came in large part because of Enoki's shrewd strategy: make it easy to use, easy to pay for and loaded with gimmicky content to dazzle and entertain Web novices. "The Internet scared Japanese people," says Yukiko Takahashi, a manager at Bandai Networks, a subsidiary of the toy company that gave the world the Tamagotchi virtual pet and created rudimentary games that have been big hits on i-mode. "It made people think about connecting a PC, using a keyboard, modems, ISDN lines, stuff they didn't understand and stuff that cost too much. The smartest...
...Britons had asked to be served typical California food onshore. That explains, for instance, the ultrahip luncheon salad planned at the Los Angeles Music Center: red lettuce leaves crammed with pieces of pink grape fruit, strawberries, avocado and exquisite Enoki mushrooms. Explained Caterer Nicole Cottrell: "We couldn't serve a tiny bird because it could shoot across her plate...
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