Word: enrico
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...runner-up in this case, of course, is Coke, but Enrico wasn't referring to the $58 billion U.S. soda business. Instead, he was talking about the nearly $20 billion emerging market for alternative beverages, those ubiquitous juices, teas, bottled waters, sports and energy drinks, packed with exotic herbs and vitamins, that are overwhelming store shelves. Quaker may be known for oatmeal, but its magic potion is Gatorade, a $2 billion-a-year dynamo of a brand that has a hammerlock on 80% of the sports-drink market. "When we're done," Gatorade chief Susan Wellington told analysts earlier this...
...forgive Pepsi chairman Roger Enrico for bubbling over with enthusiasm last week as he announced the company's $13 billion purchase of food-and-drink giant Quaker Oats. Pepsi, as second fiddle to archrival Coke in the cola wars, doesn't get that many chances to declare victory. So Enrico, who has recently put some fizz back in the company, wasn't about to pass up this rare opportunity. "We are the category captain, 1 1/2 times the size of the next largest player," he declared...
Although the referees gave him seven out of the 10 rounds in the fight with European champion Enrico Ventouri in 1938, the two judges decided differently and Rawson lost by a single point...
That's plenty of ifs for skeptical scientists to swallow. As physicist Enrico Fermi liked to say, if there are so many extraterrestrials out there, why haven't we heard from them...
DIED. ROBERT R. WILSON, 85, pioneering physicist; in Ithaca, N. Y. Wilson worked with Enrico Fermi on the Manhattan Project, which led to the development of the atom bomb. In 1972 he constructed the world's largest particle smasher...