Word: enrico
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Pepsico CEO Roger Enrico is seeing an awful lot of red in his first few months as captain of the blue team. Throughout July the renowned cola warrior got to witness the marketing frenzy associated with the Games in Atlanta, a.k.a. the Coke Olympics. Coke is riding Olympic glory to an 8% increase in sales so far this year, twice as fast as its great rival...
Fortress Frito-Lay began to assume its present state in 1991 when Roger Enrico, now CEO of parent PepsiCo, was put in charge of the division. The company's market share had fallen to 38% from 42%, but profits were solid because Frito-Lay kept raising prices. Raising prices while losing share is a recipe for disaster in an era in which value is a driving force in consumer behavior. Worse, when Frito-Lay compared its snacks with those made by Eagle, it concluded that its rival's were better...
...Enrico launched a major overhaul, including more than 1,000 layoffs, that slashed half a billion dollars from operating expenses. He used the savings to improve existing products, lower prices and aggressively roll out new items. Recently the company has been adding low-fat varieties that are hits. Aiding that strategy has been a 13,000-strong delivery force armed with hand-held computers that can track buying trends by the day and act accordingly...
...proliferation of the Internet is forcing American companies to change the way they do business, said Enrico Pesatori, vice-president and general manager of the Computer Systems Division at Digital Equipment Corporation, in an address on Thursday...
Extraterrestrials? The physicist Enrico Fermi rejected the possibility. "Where are they?" he demanded. They would have shown...