Word: ent
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...deluge of advertising that floods the mails - and never seems so insist ent as during the holiday season - some times infuriates by its bulk as much as it influences by its appeal. Each year the public is hit by an onslaught of 48 billion direct-mail ads, and the business of compiling mailing lists has become a highly automated industry made up of dozens of firms that spare no effort to capture another name. This year they will gross close to $1 billion renting names and addresses to anyone who has anything to sell. Lists can be rented with...
...shock was felt most keenly by Livermore's other paper, the Herald and News, a triweekly that has been around for 86 years. Some of the Independ ent's sudden growth has come right out of the Herald and News's ad accounts. Says Robert Penland, Herald and News publisher: "We're probably going to have to work a little harder." Even if he does, his new competitor will retain one distinct advantage. Robert Penland sells his paper; Joan Kinney gives her Independent away free...
...among shows of any kind. It is seen in Anchorage, Bismarck, Green Bay, Montreal, New York, Dallas, Albany, Peoria, Boston, Phoenix-in 94 cities at present with 25 more to be added this fall in Japan, Mexico, Colombia, Venezuela and Scotland; yet there is a different teacher with differ ent children on the air each day in every city where the show is seen. It is the only TV program that is, in TV parlance, syndicated live...
...world's leading indus trial nations, Japan has smarted at be ing kept out of the exclusive club of industrially advanced countries: the Organization for Economic Cooperation and Development. Started after World War II and reorganized under its pres ent name three years ago, the O.E.C.D...
...this week's issue, in addition to our European correspondents, we have been hearing extensively from our roving White House correspond; ent, Hugh Sidey, following Seán Ó Cinnéide around Germany and Ireland. And across the grey border of Berlin was TIME'S Moscow Correspondent Israel Shenker, who found himself unexpectedly invited by the East German government to watch Nikita Khrushchev appear on his own side of the Berlin Wall. Shenkers trip from Moscow to East Berlin was no ad for either German or Communist efficiency-the Communist airline officials lost his typewriter; the East...