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...more movies based on toys will be rushed into development, never mind the DVDs, which bring some creativity-crushing side-effects of their own. "It used to be that kids went to the movies once and saw a film and then if they wanted to revisit the film and enter that world again, they played about it," says Linn. Now, instead of recreating Snow White's world in their heads, kids pop in the DVD and mouth along to "Magic Mirror, on the wall, who is the fairest one of all?" over and over again. Media-linked toys aren...

Author: /time Magazine | Title: From Figurine to the Big Screen | 8/16/2007 | See Source »

...Enter Huckabee. He and Brownback are both true conservatives and devoutly religious. But with political skills that rival those of childhood neighbor Bill Clinton, Huckabee, who moonlights as a Baptist preacher, is simply the better candidate. At the straw poll, his campaign purchased about 1,800 tickets for supporters, but he earned almost 2,600 votes. That means 800 voters showed up intending to vote for another candidate but found themselves drawn to Huckabee...

Author: /time Magazine | Title: Dashboard: Aug. 27, 2007 | 8/16/2007 | See Source »

...Enter the world of marketing. The power of name recognition helps explain the multibillion-dollar business of plastering brand names on everything from ballpoint pens to NASCAR racers as well as the thriving cottage industry of reviving brands that have fallen out of mainstream use, like Ovaltine chocolate malt and Westinghouse televisions. "We tend to believe, If I've heard of [a product] before, it's probably because it's popular, and popular things are good," says Dan Goldstein, an assistant professor of marketing at London Business School...

Author: /time Magazine | Title: Why We Buy the Products We Buy | 8/16/2007 | See Source »

...bipartisanship- blasted his Democratic opponents: "Democratic candidates for President will argue for the course of cutting our losses and withdrawing from the threat in the vain hope it will not follow us here. I cannot join them in such wishful and very dangerous thinking." Last month, McCain tried to enter the Obama-Clinton feud by attacking the Illinois Senator for his "naivete." And in last Sunday's presidential debate, McCain made sure that the audience knew he was a warrior: "I am fully prepared-fully prepared, more than anyone else running on either side-to fight the transcendent challenge...

Author: /time Magazine | Title: The Art of the Restart | 8/14/2007 | See Source »

...locales to a rather eclectic crowd. The bouncers did not check for fancy shoes and good looks, but for lack of weapons or alcohol (luckily we made sure to dispose of the latter beforehand). People of different generations—children under 12 and creepy old men alike could enter this late night affair for free—and different backgrounds blended and danced together under the stars in the 4th arrondissement until four a.m., as France celebrated that time, 218 years ago, when a crowd of peasants stormed a prison...

Author: By Claire M. Guehenno | Title: Put Your Hands Up for Paris | 8/10/2007 | See Source »

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