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...brain are brought in to assess options, these more intuitive and emotional regions are already priming the decision-making process and can foreshadow the outcome. Such primitive triggers almost certainly afforded survival advantages to our ancestors when they decided which plants to pick or which caves to enter, but Knutson surmises that vestiges of this system are at work as we make more mundane choices at the mall. There, it's the match between the value of a product and its price that triggers an anticipation of pleasure or pain...

Author: /time Magazine | Title: The Brain: Marketing To Your Mind | 1/19/2007 | See Source »

...understanding the trade-offs between allowing the government to provide some goods versus allowing the private sector to provide them.As a student who came to Harvard in the mid-1930s during the Great Depression, when Keynesian views about the benefits of government intervention in the economy were starting to enter economic discourse, “Musgrave was always very deeply of the view that the government could make things better,” Poterba said.ECONOMIC OUTLIERMusgrave’s economic principles, particularly with their focus on social equity, did not always square perfectly with mainstream thinking in his field...

Author: By Tina Wang, CRIMSON STAFF WRITER | Title: Renowned Economist Musgrave Dead at 96 | 1/19/2007 | See Source »

...Smarts 2 Opera number 3 Wily 4 Change for a five 5 They’re now available in HD 6 “I’m not impressed” 7 “I” problem? 8 Toyota truck 9 Invites to enter 10 Boston College’s athletic div. 11 President’s tacit rejection 12 Set up 13 Rapper Sean Combs’ alias from 2001-2005 18 Former Marlins pitcher ___ Nen 22 Up, in a sense 25 Ye ___ shoppe 26 Goes in haste 27 Author Umberto 29 Tease 30 Tokyo?...

Author: By Kyle A. Mahowald, CONTRIBUTING WRITER | Title: Mass. Communication | 1/18/2007 | See Source »

...hotness. (Actually we think that's a power one of those actors from Heroes was trying to wield on the E! cameras.) When asked on the red carpet how many kids he and Angelina Jolie would have, Brad Pitt said, "We're thinking soccer team. Start our own country, enter the World Cup. And dominate it." Sounds like a nice goal, Brad. See you and Maddox at the game...

Author: /time Magazine | Title: 10 Surprises From the Golden Globes | 1/16/2007 | See Source »

...generics available, a spoken request for Celebrex, for instance, can be mistaken for Celexa, or a notation requesting 150 milligrams of a drug might be read as 1500. In electronic systems, drugs and dosages are selected from menus to prevent input errors, and pharmacists don't need to re-enter information...

Author: /time Magazine | Title: Cause of Death: Sloppy Doctors | 1/15/2007 | See Source »

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