Word: enterings
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...Enter Nielsen Outdoor. The research group last fall tested the Npod, a GPS-based device about the size of a cell phone. The media group gave the gadget to 850 consumers as they moved around Chicago for 10 days and counted when they passed 12,500 ad sites. Layering demographic and TAB traffic data over maps of billboard locales, the study delivered the sharpest outdoor ratings the industry has seen. Nielsen found that, on average, Chicagoans pass 66 outdoor displays each day. TAB is conducting its own industry-funded study to measure the likelihood that a person passing...
STICK TO THE SITE. If you receive a response inviting you to do business outside eBay or whatever site you're using, the smart move is to decline. Even smarter: don't enter into a correspondence...
...first, the Latino community had to get the message about the protests. Enter the deejays. When his nanny told him that she and other babysitters in the neighborhood were inspired to attend the march after hearing so much about it on the radio, UCLA Professor Abel Valenzuela realized how influential the talk shows were. In other cases, chatter on the airwaves about protests elsewhere inspired left-out listeners to become accidental activists. All day long on March 22, Martha Ramirez, a tax preparer and mother of four in Kansas City, Mo., heard a deejay tell a string of curious callers...
...variety of Latin Americans (from Guatemala, El Salvador, Brazil, Nicaragua and Venezuela) but also intruders from Afghanistan, Bulgaria, Russia and China as well as Egypt, Iran and Iraq. Law-enforcement authorities believe the mass movement of illegals, wherever they are from, offers the perfect cover for terrorists seeking to enter the U.S., especially since tighter controls have been imposed at airports...
...hide. But the land is laced with arroyos in which scores of people can disappear from view. Ditches provide trails from the border to Highway 92, a distance of about three miles. That is the route that Ladd says 200 to 300 illegals take every night as they enter the U.S. They punch holes in the barbed-wire border fence and then tear up the many fences intended to separate the breeding cattle--Brahmin, Angus and Hereford--that divide the Ladd land...