Word: enterings
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...more losses, this year’s edition of the Tigers would be ensured of that dubious honor. And if Princeton splits this weekend’s road trip to Columbia and Cornell—the most likely outcome of the two games—then Harvard would enter its game in New Jersey on the season’s last weekend with the chance to give the Tigers their record-setting eighth loss...
...physicians can access the machines, which are designed to counteract the armies of sales representatives who supply medical offices with samples of expensive brand-name drugs. The reps know that patients tend to stick with the familiar, even if doing so means paying more to get a prescription filled. Enter MedVantx of San Diego, whose ATM-like dispensers enable doctors for the first time to give away samples of less costly generics. Says CEO Robert Feeney: "We're attempting to create a more level playing field...
...want it to be like, 'He's not holding that right. That button isn't right,'" says Phillip Bossant, the game's art director. "We don't want the shell to eject from the wrong side." Players have to go through simulated Army training before they can enter combat, and the game emphasizes teamwork and the rules of engagement over freelance gunplay. If you shoot civilians or your fellow "soldiers," you'll be sent to a virtual Fort Leavenworth...
...people age, they should move their portfolios from riskier investments like stocks to more conservative options like bonds and cash. Yet often they don't. Enter life-cycle funds. Investors pick a fund based on the year they plan to retire and let a professional manager do the rest, gradually swapping investments as the years go by. Michael Porter, senior research analyst at investment tracker Lipper Inc., calls it "fast-food investing...
...Hong Kong, travel almost always requires hopping onto a plane. Enter Oasis Hong Kong Airlines, a start-up budget carrier founded by Raymond C. Lee, 49, a property developer who is investing in the venture along with VTech Holdings chairman Allan Wong. Lee has a distinctive plan to compete with other upstarts like Tiger Airways in Singapore and AirAsia in Malaysia: fly to European cities--perhaps Berlin, Brussels, Milan, Vienna--where no other Asian airline goes direct. "Instead of trying to steal someone else's lunch, we're creating a market where a market does not even exist," says...