Word: entertain
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Plus, says Clow, the Super Bowl audience comes with certain expectations. People want the commercials to entertain them. They want to see others having a good time, because they're having a good time themselves at a Super Bowl party. They want to talk about the ads at the watercooler. "If you show up with something serious like [Pepsi Refresh], you're going to get ignored," says Clow, who also masterminded Apple's legendary "1984" Super Bowl ad. "If you're going to be there, you have to do something over the top." Some serious spots, like the anti-abortion...
...Super Bowl ad inventory, and stalwarts like Coke and Anheuser-Busch are still running spots. "This is our big effort for 2010 and beyond," says Hobart, the Pepsi marketing executive. "We think it's a flagship for our company. But I would never say we wouldn't entertain Super Bowl advertising again." If Pepsi realizes it fumbled by skipping this year's Super Bowl, there is no doubt that it will rush right back into the game...
...promote a message; now designers are creating games built not around destroying worlds but saving our own. "Games are growing up," says Suzanne Seggerman, president of Games for Change, a group promoting games with a positive impact. "People are realizing that they can do a lot more than entertain...
...verbally agile. Holmes was a late-19th-century bad boy, known for dipping into the cocaine here and there, and Downey Jr., reformed though he may be, is still our favorite bad boy. To imagine him in a different Sherlock Holmes movie, one darker, smarter and less desperate to entertain, invigorated by a less standard-issue plot, is to dream of what could have been...
...extremely kind, talented, funny, and in love with acting. She was a joy to be around. This is very tragic news." The other is from the actress, a while back: "I've always seen myself as one of those 'show people.' My earliest memories are wanting and needing to entertain people, like a gypsy traveler who goes from place to place, city to city, performing for audiences and reaching people...