Word: entertaindom
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...cheap, egalitarian Web has long been a haven for wisenheimers: the cutting commentary of Suck www.suck.com) the deadpan fake-newspaper Onion www.theonion.com and the esoteric wit of McSweeney's www.mcsweeneys.net) More recently, old media have tried to get Blair Witch-y with sites like Time Warner's Entertaindom www.entertaindom.com) whose flashy but lame Hollywood spoofs prove the rule that online humor is funny in inverse proportion to its budget. And even in the Web's grownup days of corporate sites and e-commerce, a pair of scrappy newcomers is continuing the tradition of wicked pop-culture satire online...
Colton and Aboud plan to broaden their readership by cutting back on media jokes, but such stunts earn MH attention from a vain press--the Misfortune parody was published in FORTUNE too--which is pure gold for a Web start-up. In an exception to the aforementioned Entertaindom rule, MH has scored backing from venture capitalists, who hope its brand can be slapped on books, video games and movies. ("We tell them, 'Think Modern Humorist's Scuba School with Corey Haim,'" cracks Colton.) The money has been used to hire a staff of 10 and add multimedia. MH's "Summer...
...amount of traffic on Doodie.com--9.5 million visits a month--rivals that of the Warner Bros.-run website Entertaindom.com Which is why Entertaindom signed Winkler to make The Peeper, a short cartoon about a Peeping Tom starring Sandler that is the Internet's biggest hit to date. "As long as I do it every day and it's good, people will come to see it, and if the studios have crap on their site, no one will come," Winkler says. You cannot begin to imagine how much Winkler laughs after the word crap...
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