Word: entertainement
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...Mart launched its in-store TV network in 1997 to pitch products and entertain shoppers. But do people really watch TV while they shop? A new AC Nielsen study says Wal-Mart customers are watching seven minutes of TV while shopping, up from five minutes in 2002. Brand recall was even more surprising--65%, compared with 23% for products advertised on TV. Having installed 100,000 TVs in 2,620 stores, Wal-Mart is rolling out new plasma and LCD models--some at eye level for "can't miss" advertising. PRN (Premier Retail Networks) customizes entertainment, news and product...
...takes the children on these journeys is the wit of the character." Getting the show together in the first place was a coup de theatre. Mackintosh had secured the rights to stage the books, but Disney owned the Sherman Brothers songs from its film version. Neither party would entertain the idea of collaboration until Schumacher arranged a secret meeting with Mackintosh, and the pair discovered they shared an identical vision. "Neither Tom nor I wanted to simply re-create the film on stage," says Mackintosh. "We had to find a new structure, incorporating the books - which have a very different...
...COMM By Jason Henderson & Tony Salvaggio Psychic soldiers are the new celebrities in a future where corporations sponsor wars, settle disputes and entertain the masses. Mark Keit is Electromedia's biggest star--nothing can touch him...until he meets someone who makes him want...
...more structured bonding time, check out 1154 LILL Studio, which hosts “handbag parties.” The Newbury Street store closes on Tuesday evenings and late Saturday nights to entertain private parties of twelve or more. The concept has been so successful that 1154 LILL has hosted parties every week since its opening last March. The soothing lime green walls are mounted with an endless array of sample handbags named after girls—Kelly, Patricia, Tiffany et al. With John Mayer blasting overhead, guests customize handbag prototypes on handsome workbench spaces in this veritable altar...
...anthropic principle is sound evidence for a multiverse, though. "In my view," says cosmologist George Ellis, of the University of Cape Town in South Africa: "Belief in multiple universes is just as much a matter of faith as any other religious belief." Even scientists who are willing to entertain the anthropic position are wary, with good reason. "Astronomers have been burned over and over again," says SETI's Shostak, "on beliefs that seemed to imply we're special--that we're at the center of the solar system or the center of the galaxy, or that the Milky...