Word: entertainingness
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Influenced by Land Rover's off-road driving schools and Orvis' fly-fishing trips, Carl devised a strategy to keep the product line fresh by finding ways to make Viking an experience rather than just a product. Its brand is a lifestyle badge. Currently, there are 11 Viking Cooking Schools...
Pro or con, a filmgoer had to be diverted by the beautiful people in an Antonioni cast: stunners like Marcello Mastroianni, Jeanne Moreau, Alain Delon and especially Monica Vitti, the director's mistress and muse for five crucial films. These stars helped Antonioni make anxiety glamorous, passivity photogenic, entropy entertaining...
W.A.: That could be said of me too. But you must also take a Bergman film like Cries and Whispers where there's almost no dialogue at all. This could only be done on film. He invented a film vocabulary that suited what he wanted to say, that had never...
“He was always really warm and really, really funny and entertaining,” Hadar says. “It was always fun to talk to him because he’s a really good storyteller. People gravitate toward him.”
Voluntourism trips are shorter, more entertaining versions of the kind of international work long sponsored by the likes of church missions and the Peace Corps. During trips that can be as short as a day and usually don't last longer than three weeks, work--which is often physically intensive...