Word: enthoven
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Dates: during 1960-1969
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...Clausewitz. This unusual new breed of analysts and planners, more learned in computers than in Clausewitz, is dedicated to the belief that the demands of defense in the thermonuclear age have outdated the methods as well as the armor that served in past wars. Says Dr. Alain C. Enthoven, 31, a key man in pulling together and evaluating military information: "There are many things that simply cannot be calculated-the reliability of an ally, or the psychological and political consequences of a military operation. But there are also many things that cannot be done intuitively or based entirely on experience...
...working on guerrilla warfare, one of them remembered reading books by British-born Author John Masters, whose The Road Past Mandalay described his World War II experiences with Orde Wingate's Chindits behind the Japanese lines in Burma, got Masters to write several valuable reports on guerrilla warfare. Enthoven calculated that one Chinook helicopter could do the job-at less expense in men and money-now performed by 15 to 20 of the Army's workhorse "deuce and a half"' (2½-ton) trucks. And Dr. Merton Joseph Peck helped design the celebrated McNamara blueprint for reorganizing...
...Alain C. Enthoven, 31, intense and dark-suited, looks more like a young college professor than a weapons analyst. Yet, as deputy comptroller for systems analysis, this young economist must lay bare the calculations on which many defense decisions are made. After graduating from Stanford with honors in economics, spending two years at Oxford as a Rhodes scholar and getting his Ph.D. from M.I.T., he joined the Rand Corp. think factory, where he helped direct a major study of Strategic Air Command operations and strategy that later became part of the Kennedy Administration's defense policy. Deeply concerned...
Merton Joseph Peck, 36, came to the Pentagon last July after teaching for five years at the Harvard Business School, now is assistant deputy comptroller for systems analysis under Dr. Enthoven. A graduate of Oberlin College and Harvard. Economist Peck, who looks strikingly like a younger McNamara, first got interested in defense problems at Harvard during a Ford Foundation study of the economic aspects of weapons procurement. Says he: "Defense is really the dominant problem of our times. If you're concerned about the world, naturally you get interested in this." His specialty is non-nuclear ground forces...