Word: enthusiasts
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Dates: during 1960-1969
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...threat seen as an analogy to atomic war. For others, the Frodo saga represents a way to escape the mundane realities of life. "I'd like to live in the hobbit world because this world is so foul," says Marilyn Nulman, who works at the Harvard bookstore. Another enthusiast likes the Rings' old-fashioned moral simplicity: "You cheer the hero and boo the villain." Whatever the reasons, Frodo seems here to stay. As one mother put it when she bought the trilogy for her freshman daughter, "Going to college without Tolkien is like going without sneakers...
...Petersen, in short, is up to his seat belt in money. But he has not forgotten that it was his magazines that elevated him from his lowly 1947 status as an unemployed Hollywood publicity agent. His publications still reflect his basic tenet. They are aimed at the active "hobby enthusiast." Their information is reliable, their illustrations are informative, and above all, they speak their aficionados' lingo. Hot Rod (monthly circ. 770,000), for example, is for the flat-out pro. "If you don't know a hemi from a zoomie, you're not ready...
Settled in Washington and married to a fellow art enthusiast, Marjorie Acker, he was soon buying selectively throughout the ages, from an El Greco to a classic Renoir such as Luncheon of the Boating Party, picked up in 1923 for an adventurous $125,000. Bonnard became a special love (he owned 26). As his collection grew (it totaled some 2,000 paintings when he died), the Phillipses in 1930 were crowded out of their home, but they maintained it as a museum with its Oriental rugs, comfortable chairs and ashtrays, and no cordoned-off areas or guards...
What would the teen-age marrieds advise their own children to do? Said a 19-year-old motorcycle enthusiast who had to sidetrack a law career and go to work in a cement plant when he found his wife-to-be was pregnant: "I don't think it's a good idea for young people to get married; there are too many things to do then. But it's so hard for a teen-ager to say, This is my judgment,' when in your own experience you don't know what you've done...
Spikes & Volts. Leopoldo Pirelli is a deeply tanned sailing enthusiast and an imaginative businessman, the third in the family line since Giovanni Battista Pirelli established the company in 1872 because his patriotism was hurt when Italy had to import rubber tubing to raise a sunken ship. He set up a factory on the site of the present Milan skyscraper headquarters, and from there Pirelli grew to be Italy's fourth largest company. Giovanni's son Alberto helped sponsor the Peking-to-Paris auto expedition in 1907 as a promotion for Pirelli tires. Alberto also took a ride...