Word: entner
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...known for their strong-arm practices, to cede control over the application's look and feel. "Wireless carriers are not the easiest people to deal with. They want to control the user experience because in the end they are going to get blamed for it," says mobile analyst Roger Entner of IAG Research. Banks, on the other hand, are hyper-cautious. "They are so conservative and so security conscious. They don't want to do anything that will lead to fraud," says Gerry Purdy, chief mobile analyst at Frost & Sullivan...
...Once mobile banking catches on, it's likely to pave the way for even more electronic-wallet services like making purchases at department stores, supermarkets and even vending machines. "This is just the first step of making Americans comfortable with using their cell phones as financial instruments," says analyst Entner. To take that next step, phone makers must embed a chip capable of near-field communication (NFC) that will work with special readers in stores, exactly like the contact-less credit and debit cards that are now available. Both Visa and MasterCard have trials under way, but have...
...carriers raked in $100 billion last year, the market for phone service aimed at kids ages 8 to 12 is minuscule, with a wireless-market penetration of only about 25%. That's partly by design. "They want to avoid looking like Joe Camel and preying on children," says Roger Entner, a Boston-based wireless analyst with the Ovum research firm. "So they haven't done much more in this area other than create family plans...
...major carriers design their service for Wall Street, not Main Street, and certainly not for its relevance to family life," says Neal. Telco giants have other motivations for not aggressively courting kid customers. "They want to avoid looking like Joe Camel and preying on children," said Roger Entner, a Boston-based wireless analyst with the Ovum research firm. "So they haven't done much more in this area other than create family plans...
...surely helped some divorced or single working parents who spend a disproportionate amount of time apart from their children. Disney similarly rejected coolness as a priority when it launched its mobile service last spring. "They don't even know who their customer is - the parent or the child," said Entner, noting that he expects few parents to ditch their current mobile device in favor of a Disney-branded handset, a requirement for using the service's child-tracking features...