Word: entrenchedt
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Sears and Ward had long since gone into direct retailing with such vigor that, running more than 600 stores apiece, they were doing 60% of their business in them. But instead of going into general merchandising, where the giants were well entrenchedt Spiegel's started buying up specialty shops geared to its five mailorder departments-women's wear, children's wear, men's clothing and sporting goods, home furnishing, hardware-farm-auto supplies. The firm laid out $5 million for 100 outlets in 1944, $3.2 million for nine others...
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