Word: entrepreneur
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...downsizing of new year's Eve is a logical reaction to that conspicuous, late-second-millennium phenomenon: runaway hype. We've seen years of countdowns, retrospectives and magazine special issues. One entrepreneur went as far as to trademark and license the date 01-01-00 for New Year's gewgaws. No sooner did the milestone begin looming than advertisers began trying to persuade us to, say, associate the Roman numeral 2000--MM--with a certain candy-coated chocolate. Even the Y2K problem has morphed from potential cataclysm to commercial punch line: a Nike ad shows a man going...
...star high school basketball player like Scott Hazelton, making it to the pros is the ultimate, often unattainable dream. But the 6-ft. 8-in. teenager from Lawrence, Mass., has at least one person who believes in him: Aran Smith, an Internet entrepreneur who registered the domain name scotthazelton.com without Hazelton's permission. Smith has spent some $15,000 staking a claim to more than 200 Internet addresses, mostly the names of promising high school athletes. If any of them make it big, Smith will own some valuable cyber real estate...
DARWIN'S ANGELS? Playboy filmmaker and soft-porn entrepreneur Ron Harris' website got more than 5 million hits its first day of business. His commodity? Eggs harvested from models for in-vitro fertilization. The auction could be a fraud, but if people want models, they should get the best. We asked fertility clinics what characteristics clients look for in donors and rated models to see whose eggs would be best...
...sister problem of hiring good employees is keeping them. Fattening employees' paychecks is not always enough to get them to stay. Says Arnold Sanow, a small-business strategist and author of Entrepreneur Boot Camp: "Money is important, but you can get a job anywhere today. Why stay where you're not appreciated...
...What image does it conjure up? "You can't just put out a doodad with a name slapped on it," insists Michael Stone, co-director of New York's Beanstalk Group, another large licensing agency. Missteps abound among those who have held that simplistic view. Take Virgin Clothes: British entrepreneur Richard Branson has successfully etched his Virgin trademark onto a host of products, from CDs to cola. But his apparel line is struggling, mainly because its initial styles were pricey and somewhat conservative, which went against the trendy and value-conscious image originally established by the airline Virgin Atlantic...