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...unglamorous ingredients, mixes them in endlessly varied combinations, whips them with imaginative advertising and promotion, and winds up selling some $10 billion worth of hopes and dreams each year. It is a bruisingly competitive business that requires little capital to enter but plenty of moxie to survive in. An entrepreneur with creative flair can still rise fast, though that is getting harder all the time, and an established company can go downhill with blinding speed after the founding genius dies (Helena Rubinstein and Max Factor have been absorbed by conglomerates, and are in varying degrees of trouble now). Through...

Author: /time Magazine | Title: Cosmetics: Kiss and Sell | 12/11/1978 | See Source »

...even test-selling a few products in supermarkets). Equally important, it has survived triumphantly the moment of maximum danger for a cosmetics company: the death of the founder. The test came four years ago with the terminal illness of Charles Revson, a free-spending, profane, tyrannical but occasionally lovable entrepreneur who had built Revlon largely...

Author: /time Magazine | Title: Cosmetics: Kiss and Sell | 12/11/1978 | See Source »

...decade he lived openly in a captain's paradise, spending each week with his London mistress and each weekend with his Parisian wife. Finally Sir James Goldsmith, 45, multimillionaire entrepreneur and press lord who controls France's L 'Express, put an end to the domestic balancing act. Having already divorced the former Ginette Lery in September, Sir Jimmy whisked Lady Annabel Birley off for a private wedding ceremony-in Paris of all places. When the couple left Goldsmith's Paris office, Daily Express Photographer Bill Lovelace snapped some pictures. Sir Jimmy ran at him "like...

Author: /time Magazine | Title: People, Dec. 4, 1978 | 12/4/1978 | See Source »

...Arnold S. Relman, Professor of Medicine, said yesterday that competitive and commercial advertising "would put an entrepreneur cast on medicine that it should not have," in reference to a recent Federal Trade Commission (FTC) ruling which removes American Medical Association (AMA) restrictions on advertisement by physicians...

Author: By Elizabeth H. Wiltshire, | Title: Doctor Doubt FTC Ruling's Public Benefit | 12/2/1978 | See Source »

Rockefeller's transformation from politician to art entrepreneur was swift. Only about a year ago, he decided that he might try marketing reproductions of some of the approximately 16,000 items in his collection, which in 1974, when he became Vice President, was valued at $33.5 million. Two months ago, the Nelson Rockefeller Collection, Inc., began with the mailing of its catalogue to 475,000 sales prospects, including 350,000 from the mailing list of the Dallas-based Neiman-Marcus department store. Rockefeller, who in 1974 was worth $218 million, will say only that the returns so far have...

Author: /time Magazine | Title: Business: Capitalizing on a Collection | 11/13/1978 | See Source »

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