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Researchers are talking about having computers monitor the internal workings of cattle, so that farmers could calculate better how to fatten them. The computers could read radio-telemetry signals on body temperature, heartbeat and respiration rates from transmitters swallowed by the cows or carried on backpacks. Already, an electronic entrepreneur named Marvin Marshall tours the dairylands of Illinois, Indiana, Michigan and Ohio in a Ford Econoline van packed with IBM computer equipment. In two hours he will analyze a farmer's dairy cows and whip out a formula for feed calculated to permit each beast to produce the maximum amount...

Author: /time Magazine | Title: The New American Farmer | 11/6/1978 | See Source »

...deluxe way to go is by cruise ship. Aboard the trim (250 ft.), Swedish-operated M.S. Lindblad Explorer on a recent trip from Tokyo to Hong Kong were 103 single-class passengers paying about $3,500, two American Sinologists and three tour guides, led by Travel Entrepreneur Lars-Eric Lindblad, known to the Chinese as Lin-bladder. The group included TIME Senior Writer Michael Demarest and old China hands Photographer Carl Mydans and his reporter-wife Shelley...

Author: /time Magazine | Title: Special Report: The Trip by Ship | 10/23/1978 | See Source »

...daughter, the Oxford-educated Obolensky fled his native country after battling Bolsheviks as a guerrilla fighter. The tall, mustachioed aristocrat subsequently divorced Princess Catherine, married the daughter of American Financier John Jacob Astor, settled in the U.S. and worked with his brother-in-law, the real estate entrepreneur Vincent Astor. During World War II, Obolensky at 53 became the U.S. Army's oldest paratrooper and earned the rank of colonel. He started his own public relations firm in New York in 1949, handling accounts like Piper-Heidsieck champagne. "Serge," a friend once remarked, "could be successful selling umbrellas...

Author: /time Magazine | Title: Milestones, Oct. 16, 1978 | 10/16/1978 | See Source »

...Francisco Entrepreneur Gary Dahl sold a million Pet Rocks at $4 each in 1975. This month, after three years of living off his profits, Dahl is returning to the packaged humor market with a new product: one-inch-square acrylic cubes of Red Dirt, to be sold at $5.95 each...

Author: /time Magazine | Title: AMERICANA: Real Dirt | 10/9/1978 | See Source »

...college literary prank? Come-ons by some undergraduate entrepreneur? Not at all. These ads, sponsored by English, art, history and language departments, appear in a courses and curriculum guide that circulates on the University of California's Riverside campus. They signal a serious trend. College teaching is a beleaguered profession these days. In many colleges, enrollment is down drastically. Universities are in financial trouble. Any department's funding is determined by the number of students taking its courses, and unpopular departments are threatened with reduced budgets, dismissal of untenured professors, a cut in office space. Professors, courses and even whole...

Author: /time Magazine | Title: Education: Hard Sell for Higher Learning | 10/2/1978 | See Source »

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