Word: entrepreneurism
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...Stuff starts to overwhelm you," says Dave Bruno, 37, an online entrepreneur who looked around his San Diego home one day last summer and realized how much his family's belongings were weighing him down. Thus began what he calls the 100 Thing Challenge. (Apparently, Bruno is so averse to excess he can't refer to 100 things in the plural.) In a country where clutter has given rise not only to professional organizers but also to professional organizers with their own reality series (TLC's Clean Sweep), Bruno's online musings about his slow and steady purge have developed...
...loanmaking. As institutions compete for customers, they are rolling out other services. In Mexico, Citigroup has written more than 1 million life-insurance policies in conjunction with Compartamos, and in India it offers customers savings accounts and ATM access in partnership with microfinancier BASIX. "Not everyone will be an entrepreneur, but most of us have to save for something," says Bob Annibale, head of Citigroup's microfinance unit. Microfinanciers around the world are racing to offer the first real micromortgages. "That we are now talking about creating financial systems that include the majority of people in developing countries...
...Reggie is to film as Quincy Jones is to the history of black music, meaning that Reggie is both a brilliant creative artist, and a brilliant businessperson and entrepreneur,” he said...
...Both measures are likely to depress the price of carbon over the life of the bill. (The lower the real price of carbon, the less effective any cap-and-trade system will be in stimulating investment in low-carbon technology.) "I'm for the cap," says Peter Barnes, an entrepreneur and activist who supports a system that would auction off all permits and return the revenue to taxpayers. "But I'm not for what amounts to a massive wealth transfer from American families to private corporations...
...elaborate feats of marketing sleight of hand. Walker draws back the curtain on the pioneering branding campaign that created a mystique around the energy drink Red Bull, which was introduced in the U.S. in 1997. As the corporate saga goes, Red Bull was invented by Dietrich Mateschitz, an Austrian entrepreneur who "supposedly came across a syrupy tonic favored by rickshaw drivers in Thailand, called Krating Daeng." Rather than rely on a traditional TV ad campaign, the company mounted an expensive stealth-marketing campaign, enlisting extreme-sports enthusiasts to ride wind-powered kiteboards to Cuba and host elaborate electronic-music workshops...