Word: entrepreneurs
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...Instead of waiting years for a firm to repay investments in the form of profits, an entrepreneur can sell future earnings to outsiders in the form of shares. In a rising stock market, investors are willing to pay a premium for the anticipated returns from young, fast-growing companies. That is why firms like Diasonics, which makes medical diagnostic equipment, can go public at a per-share price equivalent to 70 or more times its current income at the same time that General Motors stock is selling for only about six times its net profits per share...
Long before an entrepreneur can go public, he needs the private help of venture capitalists, underwriters and assorted ground-floor investors. They are the dreammakers whose cash and advice can mean the difference between survival and collapse for a fledgling company. They often risk big money, but with luck and savvy they can earn huge rewards. Four successful financiers who have helped launch small companies...
Perhaps some entrepreneur will try to revive the genre of last words by enlisting videotape, a newer form of theater. Customers could write their own final script - or choose appropriate last words from the company's handsome selection ("Pick the goodbye that is you"), and then, well before the actual end, videotape their own official death scenes. The trouble is that most people tend to be windy and predictable when asked to say a few words on an important occasion. Maybe the best way to be memorable at the end is to be enigmatic. When in doubt, simply mutter...
Realizing that many people treat their dogs and cats like children, Cynthia Grey, 34, a Hollywood entrepreneur, came up with what she considers a perfect present for the pampered pet. She packaged ordinary dog and cat biscuits in sampler boxes covered with silver foil to resemble assortments of exquisite chocolates. The names for the products: Dogiva and Cativa. Grey sent samples last spring to such departent-store chains as Lord & Taylor and Saks Fifth Avenue, which quickly decided that the bonbon biscuits would make excellent Christmas gifts at about $10 a box. Grey, a former Playboy bunny and wife...
When the actors do relax and let their hair down, the results are delightful. Cobb, who seems to have the most fun on stage, turns in an electric performance as Billy Crocker, a quick-witted entrepreneur with a perpetual crush. As female impersonator, or gleefully mugging across the stage in a two-step, Cobb is, well, the top. Cam Thornley also makes the most of his role as Moon-face Martin, a public enemy who can't move up from his #13 ranking. Under wraps in priest guise, Moon delivers a sidesplitting mock sermon and, later, inspirational song urging Billy...