Word: enviro
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...Sierra Club and the Rainforest Action Network, the enviro-alliance bought ads in the Hollywood trade press this week to highlight the similarities between Avatar's plot - the pristine planet of Pandora, 4.37 light-years away, is imperiled by a rapacious Earthly corporation bent on destructive mining - and environmental hotspots on this planet. The groups have also launched a social media campaign on Twitter and Facebook urging Cameron to talk about Avatar's pro-environment theme at the Oscars. "There are so many situations like what happens in the film happening on planet Earth," says Orli Cotel, deputy communications director...
Avatar, in other words, has none of the selling points that are supposed to guarantee hit status for a big-budget movie. Yet James Cameron's enviro-epic, with no famous name attached to it but its writer-director's, is not just a blockbuster; it's king of the world. Since premiering on Dec. 18, it has proceeded to shatter most existing box-office records at home and abroad. It has been No. 1 every week, swatting away ambitious newcomers like so many mosquitoes. And like the best ambassador for Hollywood, it has earned most of its revenue - nearly...
...Another week, another record-shattering performance by Avatar. According to early studio estimates, the James Cameron enviro-war fantasy won the weekend with $36 million, nearly double the take of its nearest competitor, the sci-fi epic Legion. In its sixth week out of the chute, Avatar made more money, way more, than any picture on the post-Martin Luther King Jr. holiday weekend, and almost all of those films were in their first days of release. (See the top 10 James Cameron moments...
James Cameron's enviro-sci-fi epic is such a blockbuster, a world-beater, a galaxy dominator, that other movies feel they've won the Super Bowl if they can earn more than Avatar on their opening day. That's happened just three times in the month it's been in theaters: on Dec. 23 with Alvin and the Chipmunks: The Squeakquel; on Christmas day with Sherlock Holmes; and this past Friday. The Book of Eli, a postapocalyptic Western about a martial artist whose greatest artillery is his copy of the Bible, took in $11.7 million that day, beating...
...multiplex. Or maybe the whole family goes - the kids to Alvin and the Chipmunks: The Squeakquel; young males to the action film Sherlock Holmes; older females to see Meryl Streep, Alec Baldwin and Steve Martin in It's Complicated; and just about everyone sampling James Cameron's enviro-alien epic, Avatar. The record $85 million amassed on Friday accounts for a lot of tickets, even given the $18.50 price that Avatar is getting in some theaters for its 3-D IMAX version. With the annual domestic box office topping $10 billion for the first time, and a solid week...