Word: enviro
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Dates: during 1990-1999
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...Maxx and Marshalls. Throw in a couple hundred specialty stores. Add a giant Marriott-managed food court as well as theme eateries such as Puck's and Rainforest Cafe. Stir in razzmatazz such as Ogden Entertainment's American Wilderness Experience, a combination restaurant, retail outlet and enviro-amusement park; or GameWorks, the virtual-reality video-game arcade created by Sega, DreamWorks SKG and Universal Studios. "To win in this business you must offer vibrancy and value to fight the pervasive boredom of shopping," says Ian Duffell, CEO of Virgin Entertainment Group, which counts Ontario Mills as its first mall location...
...earth's ozone layer is eroding despite the enviro-conscious efforts of industries and consumers to cut back on ozone-eating chemicals, the Geneva-based World Meteorological Organization reports. But is the sky falling? "The worst is still six or seven years ahead of us," Rumen Bojkov, special adviser to the agency on ozone issues, told reporters. On the other hand, he said, the ozone level could recover within a half-century. The report, the work of 226 scientists around the globe, explains that international efforts to reduce the use of chlorofluorocarbons, or CFCs, have made a dent but take...
When you're finished, head to the Rocky Mountain chocolate factory for dessert. Just be sure to recycle any paper or plastic--Aspen is enviro-conscious to the max. And don't gawk at celebrities--it isn't polite...
JOHN DUVIVIER--Crunchy crunchy leader ofthe First-Year Outdoor Program and Head TF forJustice. Neato enviro glasses. Sizeable yetrefined frame. Knows New England wilderness andthe first-year psyche. Would lead Bill, Al and thegang on a week-long pre-Inauguration Week bondingtrip in the back country...
Politically, the gasoline tax can help keep enviro-mania at bay. Since a large portion of the population pays for it and since the amount of the tax is visible to anyone who looks at the pump, the public can get an easy handle on the cost of "clean air." Thus, the democratic process gives you a built-in check against environmental excess...