Word: environmental
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A company's efforts can be as simple as improving the energy efficiency of the products it sells - which also benefits the bottom line, since energy costs remain volatile. That's especially germane to big-power products, like the microprocessing chips that run desktop computers. Shapiro points to Intel, whose...
Jones, a charismatic 40-year-old Yale Law School grad who has emerged as a major green star over the past year, argues that environmentalism won't just be about the environment anymore. Instead, it will drive fundamental changes in the way we do business and the jobs we create - that's what he means by a green-collar economy. Over the years, manufacturing and other blue-collar jobs have been gradually outsourced from the U.S. That has hit the working class especially hard, in both cities and rural areas, because decent-paying blue-collar employment is what pulls people...
The answer, Jones writes in his book, is the creation of green-collar jobs that provide working-class employment, shield America from rising fossil fuel prices and stem carbon emissions. These are not the high-tech, high-education "George Jetson" jobs, as Jones puts it, that were created by the...
...always possess. But while Jones has become the face of the new green-collar economy, he's hardly the only environmentalist pushing the idea. The concept is gaining steam because when it comes to climate change, simply protecting the environment is not enough. The only way the environmental movement can grow beyond a relatively small elite is if it meets broad, basic economic needs, not just green ones. "We need to go from talking about green as a lifestyle choice, and make it an economic choice," says Jones. "We need eco-populism, not eco-elitism...
“The point is not just to get a bunch of pledges, stuff paper in people’s faces and ask them to care about the environment,” said Molly V. N. Bales ’10, a member of the EAC who gathered pledges...