Word: environmentalism
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Deibel said that the restaurant’s eco-consciousness stems mostly out of a genuine concern for the environment, but that the establishment’s green status also motivates the staff and the boosts business. “People like to eat in places that are responsible,?...
Although Veggie Planet—a casual vegetarian restaurant a few blocks away on Palmer Street—offers a very different dining experience, its commitment to the environment is similar.
...restaurant has no specific initiatives for Earth Month, but co-owner Adam Penn said that Veggie Planet will be working with Cambridge Local First—a network of locally-owned businesses—in the next month to conduct an environmental audit to assess its practices. Penn said that the restaurant currently composts and recycles, and its vegetarian menu is good for the environment, since less water, land, and energy are used than for meat production...
“There are some business owners who really do care about the environment, but there are plenty of the others who see it as an opportunity to market themselves,” said Penn, adding that he did not disapprove of businesses selling themselves as green.
“It’s great that doing what’s good for the environment is good for business as well,” he said.