Word: environmentalism
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See TIME's special report on the environment.
This is unremarkable, of course. It's what advertising agencies do. What is remarkable is how few Chinese companies like Rayken exist. China's service industry is shockingly underdeveloped for an economy that will likely be the world's largest by 2050. In a country of 1.3 billion people, only...
A High-Tech Solution To economic policymakers, the real meaning of becoming a strong economy lies beyond getting citizens to spend more and expanding the service industry. The next Chinese miracle, at root, will mean becoming a first-rate technological power. China's road ahead was on display earlier this...
High-tech concrete is just one of the products that have emerged from the research-and-development labs of cement, steel and chemicals firms this decade, and it signals an increasing commitment by heavy industry to the notion of "sustainability." As public pressure has grown to reduce energy use and...
Stronger concrete translates into significant gains for the environment because it can be applied more thinly, consuming considerably fewer raw materials than regular concrete. (The basic mixture includes cement, stone or other aggregate and water.) Moreover, concrete has some properties that make it intrinsically energy-efficient when used in buildings...