Word: environmentals
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None of this would have happened without consumer demand. Nearly half of Americans in our poll said protecting the environment should be given priority over economic growth - and this comes in the midst of a recession and historic unemployment. And 78% of those polled said they would be willing to...
...consumers at a glance how green its products are. (The initiative will be run by a consortium, coordinated by academics and supported in part by companies such as Procter & Gamble, PepsiCo and General Mills.) But Walmart is far from perfect. While the company has made great strides on the environmental front, it still has a ways to go on the labor front, especially in ensuring fair treatment for the people in developing countries who work for its vendors...
Other companies are ratcheting up their responsibility commitments. Intel, the world's largest chipmaker, says it plans to increase investment this year in energy efficiency that will help the environment and cut costs. Mars and Cadbury have unveiled plans to increase the amount of cacao they harvest from sustainable sources...
That's one reason Walmart's plan to standardize a sustainability index is so important. If companies are really improving their carbon footprint - and, one hopes, the way they treat their workers - in order to improve their image and engender consumer loyalty, isn't that a net good thing? And...
The Responsibles, however, are in the vanguard and represent 38% of Americans 18 and older, or about 86 million people. They are more likely than Toe Dippers or Skeptics to be female, married, African American and college-educated. They tend to be well-off but not wealthy, and they have...