Word: eons
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Dates: during 2000-2009
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Much of the credit for the aging spy's resuscitation goes to producers Barbara Broccoli and Michael Wilson. The daughter and stepson of franchise co-founder Albert (Cubby) Broccoli, the two run EON--an acronym for "Everything or Nothing"--the company based in London that has produced all the official Bond films. (Never Say Never Again, in which Connery played 007 for the first time in a dozen years, is considered a rogue agent.) When Cubby's health began to fail in the 1990s, the pair stepped up to take his place. Wilson had been co-producing since...
Some people grow up watching Bond; if you're a Broccoli, you grow up making him. EON, the production house behind 007, has been a family business since Albert (Cubby) Broccoli and Harry Saltzman, who produced the first nine films together, set it up in 1961. Today a second generation of Broccolis--Cubby's daughter Barbara and stepson Michael Wilson--runs the London-based outfit. They zealously protect the Bond tradition, but they've also brought the once fading franchise forward. "They've re-examined the character and focused on who Bond is--not just what his world is like...
...Marceau. At MGM, 007's financier and U.S. distributor, vice chairman Chris McGurk insists that "everything is really mutual in terms of approvals," but the studio's only contractual power is to green-light (or not) a film. All else, from script to cast to crew, is up to EON...
...Bond franchise is one of the pioneers of product placement. "Bond has always been a brand-aware character," says David Wilson, EON's vice president of global business strategy. Dr. No "placed" Pan Am, Red Stripe and Smirnoff. But Die Another Day sets a new standard for promotional deals, pitching about 20 brands, from Finlandia vodka (yep, he switched) to 7-Up and Norelco shavers...
...please...” Fern says. “If you want to see Charlie dance you have to have a specific CD called Eon,” referring to an acid jazz group...